Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions (0061353248)

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A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think

"An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Product details

• Format Paperback | 384 pages
• Dimensions 166 x 202 x 23mm | 286g
• Publication date 31 Aug 2011
• Publisher HarperCollins Publishers Inc
• Imprint HarperCollins Publishers
• Publication City/Country New York, NY, United States
• Language English
• Edition Revised
• Edition Statement Revised and Expanded ed.
• Illustrations note Illustrations
• ISBN10 0061353248
• ISBN13 9780061353246
• Bestsellers rank 9,339

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